Karen Post
Author
Publisher
McGraw-Hill Education
Pub. Date
2011
Edition
1st ed.
Physical Desc
1 online resource (264 p.)
Language
English
Description
"No brand is immune to crisis. WILL YOU BE READY? A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference. -Seth Godin, author of We Are All Weird Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely reverse your field and create the home team advantage...